One of the best ways to put yourself on the map is through social media, Instagram in particular, which is one of the most used social media sites raking in an estimated total of 1.6 billion users in counting as of 2021 and is still growing with various demographics from teenagers to even older generations getting in on it. Here are a few tips on how to increase followers on Instagram.

Profile Optimization

Instagram Profile Optimization

The first thing people see when they visit your profile is your Instagram bio. Therefore, it is an opportunity in the form of 150 characters you should use to tell your followers about who you are, what you stand for, and what way you want to co-operate with followers who visit your profile, so be sure to add the following:

  • A concise explanation of what you do
  • Characteristics of your personality
  • A rallying cry (shop, read more, contact us, etc.)
  • A hyperlink to your website.
  • Emojis to better express emotion, personality, and character.

Those are the basics and apart from them, tell your brand’s story in a way that convinces and engages visitors. Merely stating what kind of business you have won’t help you stand out. You must sell your brand to them, give a reason to connect with your brand.


Hashtags are a key feature of social media that is crucial in your attempts to broaden your reach and increase your number of followers. Look into the trending hashtags in your niche that have relevance to your brand and content.

Find hashtags that your target audience will find appealing. You can find relevant hashtags for your Instagram posts with the help of free Instagram tools like Display Purposes and AutoHash. For instance, Display Purposes will recommend the top hashtags for you to use simply when you type in few words about your image.

Hashtags are essential if you want to rake in more followers as they help in making your content discoverable via search or filtering when people tap on the same hashtag from a different post.

The top content with a particular hashtag will pop up on people’s feeds if they follow the hashtag.

Up to 30 hashtags are allowed per post by Instagram but that doesn’t mean you can tack on extras merely to hit 30. TrackMaven exhorts you to use nine hashtags for utmost engagement on the condition that you don’t recycle the same nine hashtags.

#likeforlike, #tagsforlikes, and #followme are all hashtag gimmicks to avoid. These might give you a boost in followers for a short time. But they’ll very certainly be bots or people who merely want to be followed back. And that won’t help you forge a meaningful bond let alone gain a loyal audience

Instead, concentrate on choosing hashtags that are particularly unique to your shot, product, or company.

Find an aesthetic

Developing a distinct style and look for your Instagram account is one of the simplest ways to gain more followers. Because so many people are clamoring for attention on Instagram, you must stand out in order to get noticed. A distinct visual content style distinguishes you from the competition and helps customers recognize your business.

Titivate To Captivate

Instagram Content Strategy (1)

Every Instagram post should be of excellent quality and visually appealing.

When a new visitor comes to your profile, the content should entice them to look around. A new visitor’s desire for more is what prompts them to click Follow. You can start by designing a gorgeous Instagram grid.

Tickle Their Fancy With Stories

Instagram stories can help you connect with people on a more personal level. They are more casual and have a shorter lifespan than regular Instagram posts so you can option of being a little less enhanced. This can make you appear more approachable and grants you authenticity and relatability which people appreciate in brands on social media because it’s an indicator that you’re human.

Also Read: 10 Advantages Of Social Media For A Business

Keywords are key

In order for people to follow you, they must first find you on Instagram. There isn’t a lot of text on Instagram that can be searched. Instagram search results only have two contributing fields: name and username.

Your username is also your Instagram handle. So keeping it consistent with your other social media handles is a must as it makes it easier for people to find you. Use your brand name or a variation of it that people are likely to search for when looking for your brand.

Your name can be up to 30 characters long. Keyword stuffing is never a good idea, But in order to improve your discoverability based on search, you can include your most relevant keyword in the name field.

Right Captions For The Right Attraction

Despite Instagram being a visual platform, writing great Instagram captions can aid you in getting more reach and engagement which are important factors in attracting free Instagram followers.

Get creative with your captions, tell a story about your photo, have your readers hooked. You can then play on the emotions of your readers and provide them with an engaging experience.

Readers are guaranteed to return if you leave them wanting more. Here’s how you can make sure of that.

Put the most important words at the beginning. If the caption is longer than 125 characters, users must tap “more” to see the entire thing. Make the most of those first few words to elicit an extra tap.

Post a query. This makes it simple for your readers to leave a comment. This activity will help make your account more visible to more people.

Consider using emoji. Emojis can help draw the reader’s attention and are suitable for the majority of accounts on this visual social network.

Experiment with different caption lengths. Instagram allows long-form captions of up to 2,200 characters, so if your post warrants it, you can try out some in-depth storytelling. When the visuals speak for themselves, ultra-short captions can also be very effective. However, our research shows that long captions are more likely to increase engagement.

Timing Is Everything

When posting content to Instagram, pay attention to when your followers are most active. Instagram insights can help you with this. The insights assist you in determining when your target audience is online. Navigate to your Instagram profile and click the “Insights” button. Select “See All” after clicking on “Your Audience.” You can then determine when your target audience is most active.

Furthermore, you should think about the relevance of your content. To do so, concentrate on Instagram’s algorithm. The algorithm determines when, how, and which of your content is displayed to your customers. This will assist you in strategizing your content and may result in more followers on your Instagram profile. You can also experiment with different posting times and monitor engagement.

Numbers Don’t Lie

Instagram Analytics Insight (1)

To be successful on Instagram, you must be alert. As a business, you should concentrate not only on increasing Instagram followers but also on retargeting your existing customers. Keep track of your post engagement, profile visits, and competitive analysis using Instagram insights and analytical tools.

In addition, with the Instagram Business profile, you can again use Instagram Analytics dashboard for free insights.

Trends Are Your Friends

As a social media enthusiast, you should be up to date on the latest trends and products. Following the line, you should keep up with the latest activities and showcase the latest fashions and styles on your Instagram profile. This strategy can help you gain more followers on your account and drive more sales for your featured business.

And I’ll leave you with this note: get your profile verified as it adds to your authenticity.