A landing page is a standalone page, distinct from your homepage or any other page, that serves a single and focused purpose. It is a follow-up to any promises that you’ve made in your content and the lynchpin of online marketing. Here are a few tips on how to create better landing pages.
Entice With The Headline
The headline is wherever everything begins — interest, attention, and understanding.
It’s what decides whether a visitor will stay for more on your page regarding what you’re providing — or not.
The headline ought to grab the reader’s attention. It should tell the reader what the merchandise or service is all about. Furthermore, its headline should be short, preferably ten and twenty words. Makes sure it gets right to the point.
It should also be noted that if the title incorporates an image explaining the product or service, there is no need to go into details in the copy.
Keep It Simple
Make sure you keep a clean page with obvious, natural navigation and no distractions (like pop-up). All the information needed to encourage visitors to convert is provided by a good landing page, and nothing more. Too much information can swamp visitors, so keep it basic and provide only essential info that will guide visitors through the funnel. The information you bring to the fore should be easily scannable – a good copy of your landing page uses bullets to explain details wherever possible.
Consider what key information should be displayed above the fold in the direct line of sight of the visitor and what can be placed under the fold. Most visitors naturally know they can scroll down for more information, so don’t be afraid to add more detailed descriptions where they will be discreetly hidden. A good landing page design keeps a clean and attractive visual impression while still allowing visitors the information they might want in a low-key way, and taking advantage of the space under the fold is a great way to do that. Another way to add more information without overloading visitors with text is to use video landing pages. Consider highlighting the key points of your offer with text and using an optional clickable video to explain the details.
Visual content is an essential part of successful landing pages. The brain processes images 60,000 times faster than text meaning visitors will instantly be intrigued by the images on your landing page.
Remember the following when placing your images:
The images shouldn’t be small.
Images should bear relevance to your product or service. If you are selling a physical product, your landing page should contain an image of the product.
If you are selling a service, the goal of the image should be to grab attention and demonstrate its relevance to the visitor.
The images should be of high quality.
When deciding what to include, focus on relevant, high-quality images. This is not the place to showcase stock photos or last-minute Photoshop work.
After all, if your images are the first thing a visitor deals with, they have the potential to shape that visitor’s impression of your brand before they even read your copy.
Since nearly 70% of all web activity comes from mobile devices these days, it’s critical that your landing page is easily accessible on mobile devices. It has been shown that having a site optimized for mobile can even double your conversions. Your landing page should look good on mobile devices: easy navigation, fast loading, and ultra clickable.
Deets To Be Reached
Some of the foremost persuasive landing pages have multiple strategies of contact, as well as a phone number, a physical address, and email address, and a contact form. Some even have popups wherever a client service representative asks if they can be of assistance. These aid immensely in strengthening trust within the company and eliminating any friction in the conversion funnel.
At the foremost level, give some assurance that your company is legit. Usually, this involves a physical address and a phone number. Live chats featured during a popup are often helpful, however not mandatory. The utilization of live chat is a tad bit controversial. So if you impose using one, do your homework, and confirm you’ve got some convincing reasons for keeping it there.
Customers love guarantees. A guarantee, notwithstanding what it’s or however it’s presented, can facilitate individuals to feel confident whereas on your landing page.
Guarantees can take several forms. select a kind of guarantee that works for your business type, and state this guarantee on your landing page. Keep the following in mind
Within the absence of any express product guarantee (e.g., satisfaction, cashback, etc.), you’ll be able to offer a special style of guarantee: e.g., “100% No Spam Guarantee.”
Position your guarantee statement in proximity to the CTA as it can aid the potential client in receiving a final little bit of assurance, and in preparation to convert.
Also whilst writing your guarantee, keep in mind that you don’t have go into detail about the legalities of it. As its purpose is merely to make the client aware of the fact that you have a guarantee.
Taking It For A Spin
Testing is one of the hallmarks of a good landing page. A good landing page merely cannot be created without a radical quantity of testing. To find out what your landing page is doing right and or wrong, testing and tracking results are required. So, keep testing.
Cater To Individual Audiences
If you have an excellent service and are promoting it well, you’ll doubtless be obtaining traffic from different varieties of sources. So you’ll need to customize your landing pages for them. A user that arrives at your landing page from a Facebook or Twitter post is sort of different than a user that arrives at your landing page from a PPC ad or a link from your monthly news report.
When a user visits your site, naturally as a web merchant you’ll want to gather the maximum amount of knowledge from them. However, once it involves making a decent landing page, less is more. Make sure you make users fill out a few form fields as possible. The more fields you ask a visitor to fill, the less probability you’ve got of them filling out the form and finishing the specified conversion. If your conversion needs a form, solely ask the necessities of what you need. Remember, the thank-you page can be used to gain invariable information.
The aforementioned thank-you page is a good way to usher guests towards different materials that share a connection on your website that they’ll have an interest in. This additional information provided in the initial landing page would likely be a distraction and prove detrimental in the process of making a conversion. But after the deal is sealed, the thank-you page is that an excellent place to recommend related products, guides, and data or links to other components of your site, like your blog which all could be helpful to your audience.
And with that, thank you for reading.