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How To Do Keyword Research – A Complete Guide

If you’re new to keyword research, this list is just what you need.

1. Probe Existing Keywords And Devise Seed Keywords

If you’re taking over an existing site or working on a site for a while, you most likely have specific keywords that you want to rank for if you’re taking charge of an existing site for a period of time.

Analyze the listings to check on their performance. Use a paid tool for the analysis of larger applications. However, there are freely accessible rank tracking tools that you can utilize to analyze a website.

In case your keyword listing is fairly small, you may Google them in order to view their current rank. This, however, will not show you the history of the rankings.

Now, let’s talk about seed keywords. Seed keywords are basically the basis of the process of keyword research since your niche is defined by them and they aid you in identifying your competition. Each keyword research tool requires you to have a seed keyword in order to produce a vast listing of keyword ideas.

Generating seed keywords for the promotion of a product or business can be done simply by guessing what customers might Google in order to discover what you are offering.

Here are a couple of examples;

If you deal in coffee equipment and machines, the seed keywords for them could be such as coffee espresso, cappuccino, French press, etc.

If you deal in wholesale wine glasses, seed keywords could be such as wholesale wine glasses bulk, cheap wine glasses, 8 oz wine glasses bulk, etc.

2. Articulate Your Aims

Not a lot of people know it but you can’t really be overprepared with keyword research. So make sure you make a plan carefully and set goals.

On a number of occasions, keywords that you could rank for will appear on your keyword research. However, they won’t be worth the attempt you make in order to rank for them if they aren’t keywords that will entice visitors who could turn out to be the cure to what ails your plan.

In my opinion, this is the most overlooked step in typical keyword research efforts.

Articulating aims and goals will boost SEO success rate as well as provide you with more efficiency while helping you dodge terms that are inapt for your target.

Keep in mind that your plan must be one that has answers to questions such as

  • Who are my target audience?
  • Who buys what is Ideal, and why so?
  • What makes me stand out in the market?
  • What are the chief needs and/or desires of people who become our customers?
  • What are their secondary, associated requirements?
  • What must my target audience be aware of so as to be sure of who they purchase from?

Also Read: 10 Best Tools For SEO Analysis

3. Keyword Difficulty And Search Volume


As soon as you’ve managed to obtain a listing of keyword ideas which you’re content to use, you may then use the keyword difficulty (KD) and search volume to decide whether or not they are worth the effort.

Keep in mind however that search volume and KD in the majority of keyword research tools tend to be askew. This is due to the complexity of SEO.

A keyword with 200 monthly searches most probably actually has 500 or 1,000 with the inclusion of related keywords related to the ones which you want to rank for.

Although not all relevant keyword combos are worth chasing, there are billions of them out there.

We can take the aforementioned wine glass example as an example here too, would it be worth it to create content for each of these keywords? To find out, let us attach a search volume to each keyword phrase to discover whether each keyword is worthy of the content.

Keyword Phrase Search Volume

wholesale wine glasses: 700

wholesale wine glasses bulk: 30

cheap wine glasses: 1200

8 oz wine glasses bulk: 200

From one phase to another, search volume can differ quite extremely from one phrase to the next. The initial phrase, “wholesale wine glasses”, has considerable search volume, while “cheap wine glasses” would win by a landslide if it was a poll. Simultaneously, “8 oz wine glasses bulk” doesn’t get favoured much.

However in the case that your business deals in these sorts of glasses, amassing merely a few monthly clicks could prove to be quite crucial.

4. Utilize Keyword Tools

Make use of a third-party tool if you seek a higher level of competitive research. A few of the research tools available for free regarding this intelligence offer limited access tools while most of the paid tools provide you with a plethora of features.

Numerous tools aid you in finding out the keywords your rivals rank highest for simply by inputting their domain.

You can also find out keywords which both you and rivals simultaneously rank for along with how to boost your rank in the case that your rank is lower. To add to it, you can also find keywords where your rivals rank while you don’t.

Here is the list of some famous keyword research tools:

  1. SEMrush
  2. Ubbersuggest
  3. Ahrefs
  4. Google Keyword Planner
  5. MOZ

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Zamkhanlian Tonsing writes poetry both as a hobby and a way to unwind, an outlet so to speak. He is currently pursuing B.A, majoring in Sociology. Music has always been something that intrigues him as it's also what drives him.

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