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How To Do SEO Analysis Of A Website? Complete Guide

New to SEO analysis? Here is the complete guide to it!

Google Analytics

When performing an SEO analysis, it is vital you start with an overview, find out which and the number of your website’s pages are listed by Google as well as gain an awareness of the overall visibility of your site.

Google Search Console Problems

search engine console

It’s possible that a decline in Google Search Console is due to certain human-caused issues. This may require A Google site analysis may be required if a drop gets detected in Google Search Console as problems as such tend to be human caused-problems.

For instance, let us take into consideration a case in which someone accesses the Search Console and removes an entire URL. This will prevent people from finding the page in the search results as it got de-indexed.

However, there is no need to panic as URLs which get removed in the last 6 months can be found simply by logging in and picking the website you want to survey. This is because Search Console tracks them. From the left-hand menu, select “Legacy tools and reports” and then select “Removals” in order for you to access the new Google Search Console.

A list of all the URLs that have been deleted in the previous 6 months may be seen on the right-hand side. If one of your most popular URLs has been removed, this is most likely the source of the problem.

Remember that if you did not manually remove the URL, then that means that someone else has. Therefore, you must reinforce your Search Console security in order to prevent it from taking place in the future.

Also Read: How To Get Website Traffic To A New Site

Another possibility that can be considered is the likelihood of either you or someone else accessing the Search Console and meddling with the parameters which could lead to traffic-drops.

Although this happens only when a mistake is made during the change, Google recommends you do not meddle with the parameters.

URL parameters can be viewed simply by clicking on “Crawl” which is present on the menu on the left-hand side. You will then see a context menu where you may now click on “URL Parameters”


It’s vital that you make use of suitable alt language in order to describe each image’s appearance and function as search engines have no capability to crawl your photos.

Having a clear image size with an optimized resolution is crucial for a website, as far as loading speed is concerned.

GTMetrix.com offers an Optimize Image option which lets you find out the images you need to enhance on the site as well as offers downloadable and savable optimized image samples for your site.

Compressing your photos in order to decrease their size so as to speed up page loading is another great option for picture optimization.

URLs And Meta Descriptions

Make sure to shorten your URLs to four or five words which express the content on the website precisely. You have the option of optimizing and altering your URLs in case they’re lengthy and or irrelevant. This is to ensure that search engine bots can better comprehend what’s present the page as well as what category/area your site belongs to. On the other hand; keep in mind that theirs is the possibility that this affects the juice of the previous URL’s link.

Make sure to probe each page’s meta description tag that’s on the website since a meta description is viewed as the rich bit on Google that’s on the lists which get returned to a user’s related search query. You can incorporate primary and secondary keywords into your meta descriptions along with a succinct summary of your page’s content in order to ensure you utilize the right keywords as well as attract visitors.

Also Read: 10 Best Keyword Research Tools For Free

Page Speed

Make sure you keep an eye on your website’s speed on the daily or at least on the regular as it affects the SEO and general user experience of your website.

An Eye For An Eye-Catcher

Ensure that you utilize the right SEO keywords in your titles and headings in order to attract more viewers. Try and come up with eye-catching ones.

Keep in mind to be on the hunt for long-tail terms which are less competitive as high-volume keywords tend to be quite a hassle to rank for. This will help you enhance your chances of showing on a SERP’s front page.

Inbound links AKA Incoming Links Or Backlinks

Backlinks are hyperlinked links from a different website to your site. Since backlinks are capable of indicating your website is trustworthy to search engines, they have a huge impact your SEO ranking quite significantly.

In order to obtain a better grasp of what you should do so as to optimize your search rankings as well as find out who is linking to your company, analyze the incoming links to your site.

Spam Rating

Remove any bad incoming links when reviewing your backlinks since your spam score will grow if you receive a huge amount of backlinks from low-authority domains

You can simply disavow the links or simply get in touch with the webmaster and ask them to aid you with this.

Internal links

Internal linking is the process in which links are incorporated in other pages on your website in order to make it easier for visitors to navigate.

Not only is internal linking is an optimal SEO strategy for enhancing your search engine rankings; but it also has aids in enhancing user experience along with a host other beneficial features for your site.

Broken links

Survey your site for any broken links as they are detrimental to your site in the way they damage user experience as well as SEO influence.

You can fix broken links simply with the confirmation of appropriate spelling or by performing a 301 redirect to a different URL that is still relevant

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Zamkhanlian Tonsing writes poetry both as a hobby and a way to unwind, an outlet so to speak. He is currently pursuing B.A, majoring in Sociology. Music has always been something that intrigues him as it's also what drives him.

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