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12 Off-Page SEO Techniques To Drive Traffic

Off-page SEO, also known as an off-site technique, improves your website ranking in SERPs. It is a set of activities done outside of your website to build inbound or backlinks. Off-page SEO is extremely valuable for your website as it tells search engines why your website is essential to others on the internet. Every quality and valuable backlink you get increases credibility and endorses your website for search engines.

Before we start a discussion on the off-page SEO techniques, let’s look at its benefits.

Benefits Of Off-Page SEO

Doing off-page activities has more benefits than you think. A study says off-page SEO may increase your traffic by 30% to 50% and improve ranking in SERPs.

According to BrightEdge, 53.3% of all website traffic comes from organic search.

Here are the benefits of doing off-page SEO activities are:

Improves Rankings in search engines: It’s a proven strategy that helps your website rank higher in the search engine. The higher you rank, the more likely searchers will see your website/blog pages when they search their query in search engines, which leads them to click on the link of your webpages. Ultimately ranking higher can increase your CTR.

Increase WebsiteTraffic: As you build links while doing off-page activities, these incoming links attract and drive more referral traffic to your website. The more no. of incoming links you build, the more referral traffic you get.

Generally speaking, the more backlinks a page has, the more organic traffic it gets from Google – Ahrefs.

Related Articles:Complete On-Page SEO Setup Guide For A New Website

Enhance Brand Identity: Along with the incoming links, it also increases brand awareness about your business. More links on different places on the internet lead to more exposure of your brand and clicks. When users see your web pages’ links at other sources where they consume information, they get more inclined to your brand, and it increases brand awareness.

Now let’s find what the best off-page SEO techniques are and how to implement them:

1. Website Availability On Multiple Social Media Pages

There are 4.14 billion active social media users in the world today. This is a huge number, isn’t it? Though social media doesn’t influence SEO directly, it is essential because it has the potential to drive quality web traffic to your website.

When you curate and post quality content that provides value to target readers, they share and engage with your content. The highly shared and engaged content gives signal to the search engines and could improve your SEO ranking.

Isn’t it amazing that social media can assist SEO? Here are the tips that can help you leverage social media for SEO.

1. Create and optimize your social media profiles– Your social profile reflects your business values. Make your company/business profile on each popular social media platform. Make sure to optimize them by adding every detail.
2. Create and publish high-quality content – Get into the audience’s shoes, take time to research, and create in-depth content that provides value.
3. Use visual content to increase engagement– Research says our brain can process about 36,000 images 60,000 times faster than other types of content.
4. Engage with your target audience to build a relationship– Active conversation builds trust in your target audience forms a long-term relationship. This, in turn, increases engagement, grows your followers, and generates other social media signals that Google uses to rank your site.

Make content sharing easier for users– If your content has a high number of shares, this sends positive signals to search engines. Make sure to add a share button and a compelling call to action to encourage users to share your social content.

2. Using Forums For Links Submission

Link submission in a forum is one of the most effective and popular ways to get genuine backlinks for your website. Using the forum is really easy. It allows you to ask the industry experts questions or answer your niche’s query other people have posted in the forum.
If you actively participate in the forum discussions, you can easily implement your website links while answering them. These backlinks not only support off-page SEO but also bring traffic to your website. While using the forum, make sure to take care of the following things:

1. Create a complete and genuine profile in the forum– Use your real name and other credentials while creating a forum profile
2. Develop in-depth knowledge of the subject matter of your niche and keep yourself updated with new questions in the forums
3. Build good credibility of yourself– Don’t start posting your website link before establishing a good image of yourself.
4. Be active in discussion and ask questions regularly
Don’t post backlinks in every thread you answers

3. Finding Top Websites For Blogs Commenting

Blog commenting is a great way to build relationships with authors and to establish your brand. It’s an indirect way of building backlinks from high DA websites by simply leaving valuable messages in the comment section of a blog. Valuable commenting leads to a conversation with authors, popularity, and brand recognition, which results in an opportunity to get backlinks.

Though it’s considered spam nowadays, it is still useful to build backlinks. The relationship you build with the blog posts’ authors by putting valuable insights, ideas, and opinions in the comment section could get you opportunities to collaborate.

Here are the best tips to do blog commenting:

1. Use your full name: Always use your full name and don’t use keywords and brand name in place of your name.
2. Use correct and active email: Don’t use incorrect or inactive mail id as it will break the communication between you and the author if he tries to contact you. If you are scared of getting unwanted emails, make a separate email only for the blog commenting.
3. Connect your email address to Gravatar: Your true identity (profile pic) builds trust with the author and the target audience. Connecting email to gravatar enables you to display your profile image next to your comment.
4. Be Selective: Don’t throw comments up on random blogs. Only comment on the blogs that are related to your niche and industry.
5. Be relevant: Always write valuable comments related to the blog topic. Also, don’t write one phrase comments (e.g., great post ScillBee)
6. Ask questions as well: Instead of always sharing your experience in comments, ask questions as well. If the topic you are reading, you are not an expert at; you should not comment on your opinion. In this case, asking questions will equally help.
7. Don’t be spammy: When it comes to blog commenting don’t spam ever.

Here is an example of a good and valuable blog commenting.

example of a good and valuable blog commenting scillbee
An effective blog commenting strategy will drive more traffic, social media signals, and leads for your business.

Related Article: The Ultimate Guide To Content Promotion

4. Finding Websites For Free Guest Blogging

Guest posting has been popular and effective in recent years, as it’s a great way to position your business as a brand in front of the audience, get the exposure back to your website, and augment SEO metrics by building backlinks.

Guest posting has endless advantages, but at the same time, it isn’t easy to find a high-quality guest blogging website. When it comes to finding sites for guest posting opportunities, look at the following criteria:

1. The content of the blog website should be focused on your niche/industry
2. The blog website should have high engaged readers (audience are sharing and commenting blog content on social media)
3. The website is accepting free guest blogging.
4. The blog owner should be active on social media (the content of the blog website is being promoted on social media by the owner)

If you are a food blogger, you must look for a guest blogging website that has a high number of engaged, health-conscious audience. There are plenty of websites available for free guest blogging. Here is a complete guide to finding guest blogging websites.

5. How To Use Quora For Link Building

Quora has 300 million active monthly users, and on average, a user spends one-hour reading answers. It can be a powerful weapon for your website to build backlinks and to get referral traffic.
According to Neil Patel, the real power of quora is in finding your tribe and getting involved.

1. Create a good bio: Create a complete profile on quora with a good bio, keeping in mind that your profile is designed to build trust and credibility.
2. Create a Quora space: Quora space can be a great place where you can share content inline with your business/blogs to demonstrate expertise and build credibility.
3. Identify the right questions: Find questions in your niche that have a high number of followers and views as well as get good organic search traffic. Answering a good question increases visibility.
4. Write complete answers consistently: Quora is all about answering questions of users. Always write answers that are better than existing answers and completely satisfy the user’s queries.
5. Link your blog in the questions you answer: Find a blog that you think would be most useful based on your answer and create a hyperlink highlighting the related keywords. Make sure you create a hyperlink only if it is necessary and it should look natural in your answers.

How To Use Quora For Link Building -scillbee

You can see how Neil Patel has done hyperlinking his blogs naturally.

Always remember quora is not for link building or referral traffic. It’s for providing valuable answers.

6. Use of blog aggregator websites

A content aggregator collects content from different sources online all over the world and puts it in one easy-to-find place. Content aggregator sites can be a useful off-page SEO strategy for reaching out to new audiences as they have a large number of monthly visitors. That’s why you should use them in your strategy to promote your brand.

If you are a publisher or blogger, putting your content on aggregators’ sites will get more readers, and bring more traffic to your website.

Here are some best content aggregator websites you could use for off-page strategy.

The Web List

7. Paid PR For Link Building

Paid PR is a highly cost-effective off-page SEO strategy to build quality links from authority sites and to spread awareness about your brand on the web. It also helps gain trust and reputation quickly. Before you start pitching to a paid PR site make sure to check the following things

1. Find paid PR websites of your niches – It’s crucial to find PR sites that belong to your niche and industry.
2. Look for reputation and credibility – Research the reputation of PR sites in the market. It’s always advised to invest your money somewhere that is trustworthy and is known to deliver the right results.
3. SEO metrics – Check the monthly traffic and search engine rankings of PR as these factors tell you the possible organic reach your content will get.
4. Social media presence– Go for the PR sites that have an excellent social media presence as it will help you increase your brand awareness as well as bring high referral traffic.

Related Article: Best Strategies For Identifying Your Target Audience

8. How To Use Social Bookmarking Websites

Digital marketers have been using social bookmarking sites for decades for link building. This technique can be gold diggers for your website if you use it wisely. It not only helps you build backlinks but also drives free targeted traffic and boosts the reputation of your website.

If you are scratching your head and thinking about how to use social bookmarking for off-page SEO for bookmarking, here is your guide.

1. Make profiles on bookmarking sites– Find all the free and popular social bookmarking sites and create complete profiles on them. Some of the popular sites are Pocket, Reddit, Digg, Pinterest, Mix, Medium, etc.
2. Curate content consistently– When you curate content consistently you build a reputation in your target audience, and they start looking to your brand for resources and expertise.
3. Use relevant tags – Use suitable and relevant tags to label your content. This will help users find your content by simply searching the tags on social bookmarking sites. For example, if your content is talking about LinkedIn marketing, you can “tag” the content as “LinkedIn”
4.Use specific page link– While bookmarking don’t use random links or home page links for every bookmark. Always be specific in using links.

9. Use of third party website’s broken links

Broken or dead link building is one of the most scalable and quality link building tactics you can use for off-page SEO. It’s a tactic of link building by finding dead links(404 pages), recreating content around the dead link’s topic, and asking others who have those dead pages to link to your recreated content.

Find the dead links on the top ranking sites of your niche/industry – There are many free dead link checker tools available online you can use for extracting broken links. Find your competitor websites by searching your niche keywords in Google. Then, pick the top ranking websites to find the broken links with the help of tools.
Create content that’s relevant for the brands you hope to earn a link from,
contact the brands by writing mail and ask them to link the 404 page to your content.

10. PDF and PPT Submission

PDF and PPT submission is an off-page SEO technique to build backlinks from PDF/PPT submission sites. It’s the easiest way to get a high number of inbound links as well as referral traffic without putting so much effort.

Here are the good practice tips for PDF and PPT Submission:

1. Change the existed content into PDF or PPT as per requirement
2. Use images whenever required to make it engaging and attractive
3. Include important keywords in the content to increase its search visibility
4. Make the title of PDF/PPT attractive and clickable
5. Make sure to add ALT text in images to make search engine understand
6. Add keyword reach tags while submitting PDF/PPT to make it more visible

Research good submission sites, you can find plenty of these free submission sites online such as, visual.ly, Slideshare, to name a few, create profiles on these websites and start submitting your PDF/PPT. Keep in mind that you are not spamming just for the sake of link building.

Related Article: Must Apply These Strategies For Competition Analysis

11. Image and Infographic Submission

Image and Infographic submission is one of the most effective ways to boost SEO by submitting images and infographics related to your brand on submission sites. And if your website is new, you should do this definitely to increase your website visibility in search engines.
If you are not familiar with this practice here is how you can do it:

1. Create awesome infographics and images– If your content is not good, it’s not worth submitting. Make your infographics/images interesting, nice looking, and valuable.
2. Research submission sites– This is an important part as there are many submission sites available, but not all are worth submitting your images/infographics.
3. Write a caption that is compelling and triggers action– A well-written caption helps drive traffic to your website as it gives a snapshot to the users. When you write a caption, make sure to add “a summary of the content” and “why your content is important”.
4. Take advantage of instant submission sites– Though Instant submission sites may or may not drive traffic, they help get your infographics seen by lots of users.
5. Optimize it for search engines– Image/infographics submission will not work if you don’t sufficiently optimize it for search engines. Always use correct file format, relevant file name, and ALT text.

12. Ignore Spamming In All Of The Mentioned Activity

Anything that is not done in the right and the limited way is considered Spam, be it an excessive use of keywords or using unethical ways to drive traffic to your website. Search engines have become smart to notice any spam and are continuously evolving to make them better.
Spamming can ruin all your off-page SEO efforts in minutes if you are not aware of it. Whatever off-page activity you are doing, you must know the right way before actually implementing it. It will save your boat of SEO from sinking.

Like cycles, off-page and on-page are the two wheels of search engine optimization. To reach your digital marketing goals, both of them need to run together continuously.

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