Product photography is not to be underestimated because of the huge role it plays. Since humans beings are visual beings, seeing is believing. If you’re looking to get into Product Photography, here are 10 of the best hacks you can utilize to get the best results.
1. Keep It Simple
Keep your product be in focus and refrain from putting more than one visual element (your product) in a picture. Use solid colors for the background like white, gray, etc. and lighten it, and don’t leave any shadows. Also don’t over-edit the photos as the products must appear realistic.
In fact, according to a Weebly research, 22% of online product returns are because the ordered items look different than in the photos. Also, minimize the elements on your website that can grab your shoppers’ attention away from your product images.
Try not to put too many visual elements in a photo, only one main element that is your product. The background must be solid, white, gray, or light. You should lighten the background and remove the shadows, but don’t over-edit the photos, the products should look like real life.
Also, make sure your products are the largest in the picture so that the attention of shoppers doesn’t sway away from your product.
2. Investing in quality
Investing in a good camera is the first step towards being a good product photographer. Although taking photos on an iPhone is quite common, it stands no chance against the features that you have access to on a professional camera. You have the option of alternating between different lenses for starters, which will assist you in taking photos of products from far away as well as in altering the background focus. The resolution too on an iPhone no matter how great pales in comparison to that of a DSLR camera. The DSLR camera allows you to take more detailed photos which is a huge plus since the more detailed your photos are, the greater the chances are of customers purchasing your product.
3. Impress With Bokeh
With a DSLR camera, a lens with a large aperture (small F-stop number), and a little familiarity about Bokeh photography along with a few other things such as a piece of black paper, pencil, some scissors, duct tape, and a craft knife, you can take some professional quality pictures.
First, fashion a tube that would fit on your lens link them, cut some paper and attach it to the other end of the tube. With aid of a low aperture setting, shoot in towards your light source through the cutout holes/shapes in manual focus mode.
Now, in order to acquire the desired bokeh effect/shape, enhance the focus ring.
4. Use A White Background
A white background gives the product a clean, cohesive, professional look. This enhances the trust of customers in the quality of your product and your reliability.
A plain white background helps in taking standard product photos.
An infinity cove is a curved, all-white space that makes the background appear as though it never ends. An immaculate white background can be acquired using an infinity cove.
However, either Photoshop or a photo editor can also be utilized to get a standard white background simply by removing the image background.
5. Keep It Consistent
Consistency is what separates an amateur from a professional. An image’s color temperature and quality should stay the same e.g. The part of it that’s white should remain white regardless of how bright/dark the image may be.
You can utilize color correction to acquire better consistency. Simply set a neutral white balance on your photo by clicking on the white portion. Also, remember to and shoot your photos at the same time of day paired with the same lighting conditions.
6. No Filters
Filters are a well-known accessory in photography. They are used even in selfies. Tempting as it may be to use filters for the best lighting on your product photo, it’s important your product photo has a realistic factor to it. Photoshop can be used to do what most filters do after production.
7. Computers Screens Are The Final Cut
Remember not to simply delete product photos you took on your camera even if you don’t think they’re good enough. This is because when viewed on the screen of a computer, a better understand of the photos can be acquired such as what looks great and what doesn’t quite cut it since a computer screen is bigger than that of a camera. In fact, you might even change your mind about the photos you liked and disliked.
8. Go Macro
When selling jewelry or a product with fine details, a macro setting on your camera can be utilized in order to capture the small details. In order to help customers see what the product looks like, use the zoom-in on details provided by the macro setting. Customers will feel confident in their shopping if they can see what the product looks like up-close. With a macro lens, you can take a more detailed photo than your camera settings. So consider investing in one.
You may be confused as to which type of lighting to use and when to use them. Well, let me tell you, the type of product you’re selling is the deciding factor.
Make use of artificial light to create a lifestyle picture around a table in the case that you’re selling phone cases.
Utilize the natural light for an outdoor photoshoot if the product you’re selling is apparel.
Artificial light can also be utilized to take various indoor pictures.
10. Do It In A Flash
An accessory that helps the light to spread out too in order to protect the photos from hard lighting, that’s what a flash diffuser is. One of the best product photography techniques, using a flash diffuser is a great technique to make sure your product photography is properly illuminated without appearing washed out. Flash diffusers also give the photo a look that is more organic. A flash diffuser generally aids in making pictures appear better. Between a flash diffuser and the built-in flash present on your camera, always choose the former unless circumstances say otherwise.