So you’re looking to break into the world of YouTube? Well, I’m pretty sure you want your channel to be a successful one. Here are few basics in case you’re entirely new to creating a channel on YouTube:
- Sign in to YouTube
- Click your picture in the top right corner (desktop version)
- Click on “Create a Channel”
- Pick a name for your channel
- Add details to the “about” section
- Customize the look of your channel with a cover photo and profile picture
- Upload your first video
- Add playlists, edit your profile with more details, and links to your other social media accounts
Now that we’ve covered the basics, here 7 best tips on how to create a successful YouTube channel:
Investment In Equipment
Lighting-wise, if you’re going to be filming outdoors the majority of the time, that’s fantastic; you’ll have access to all of the natural light in the world. If you’re filming indoors, however, you should probably invest in some proper studio lighting as it plays a huge part in the quality of your videos. Great lighting can help your videos far more than a new camera, in my opinion.
Video and audio-wise, using your smartphone to record videos is certainly acceptable, but if you want to make your content more enjoyable, it is critical to invest in the proper equipment.
Most YouTubers use DSLRs or mirrorless cameras, as well as other videography essentials such as tripods, lenses, and studio lighting. A mirrorless or action camera, as well as a good monopod or handheld gimbal stabilizer, are typical gear staples for those who vlog on the go. A good vlogging camera alone isn’t enough, you need to focus on other factors like lighting and audio too.
Get a high-quality microphone that can be mounted on your camera. Simultaneously, pay attention to your recording conditions and make it a habit to check if your audio is clear enough for your viewers to understand.
A shotgun microphone is a great choice as it’s designed to pick up sound primarily from the front, allowing from the sides and behind the mic to be canceled out.
For shooting fitness videos or any other type of video that requires you to be far away from the camera, you may need a lavalier mic (small microphones that can be pinned to your shirt) or a good condenser mic (or any mic that is commonly used for podcasting) that will allow you to do clear voice-overs. This is a reason why some vloggers invest in multiple microphones, for different recording situations.
Edit For Credit
If you’re new to video editing, simple programs like Windows Movie Maker or Apple iMovie will serve you much better. These are much more user-friendly and can be downloaded (for free) if you don’t already have them on your computer. They are also installed by default on IOS devices like iPhones. As for Android devices, you can use apps like FilmoraGo and KineMaster should do the trick.
Not only should footage be recorded, but it should also be edited. It’s common to have half of your footage on the cutting room floor that you never use, which is fine because you only want the best and tightest footage to show an audience. You can also use editing to eliminate those brief pauses at the start, middle, and end of your speech.
Also familiarize yourself with Pattern Interrupts, which would be anything that causes someone to change their natural thought pattern. As a result, it is a technique used by sales development and business development professionals for a variety of situations in sales calls and sales processes.
This enables you to keep the viewer interested by changing something in the scene every five to ten seconds. Try it the next time you’re editing a video, and instead of a minute of rambling, you’ll get a clean 15-second clip that your audience will enjoy for much longer.
You Can’t Please Everyone
Most of what’s on the internet can be viewed as polarizing even if they clearly aren’t because a large number of people have a knack for spewing negativity. Hence, there will always be negative comments, regardless of how big or small your channel is. People will always make hateful comments and try to bring you down from behind their avatars, regardless of how good your content is or how hard you work on your channel.
Don’t allow them to affect you, think of them as a simple reminder that you can’t please everyone, and instead focus on those who value you and what you do. Seek strength from these people in order to overcome the negativity and continue creating content for them.
The URL To Your World
When you reach 100 subscribers, you will be able to obtain the coveted custom URL.
The custom URL is useful for one major reason: it makes linking to your YouTube channel much easier. Instead of a random string of letters and numbers, people will simply type in youtube.com/(your channel).
Setting your custom URL is only available when you become a centurion i.e. when you’ve amassed a total of 100 subscribers or more, have a 30-day old channel, and have created a profile and channel banner photo. After all this, you can set your URL by going to YouTube Studio, selecting Customization > Basic info, and entering the URL you want to use.
Live Stream Towards Your Dream
Live streaming is a great way to boost your content without wasting time. While live streaming requires some training, once you’ve mastered the live video format, it is the easiest way to create video content.
Live streaming is actively supported on all social media platforms. (In YouTube, the function of live video is YouTube Live.) This video format offers great interaction opportunities as you can communicate directly with your audience. Live video also has a long viewing time. To start live video sharing, you can use your smartphone or webcam for live streaming. Even relatively inexpensive webcams can still deliver high-quality video.
Patience Is A Virtue
It takes determination and patience to be a successful YouTuber. You can take all the advice from many sources, they are all good, put it into practice, and then for a very long time you may get very little in return. You can have 200 videos and six months on this one and are wondering why you’re not gaining views and subscribers? And then suddenly it happens overnight and your channel has a viral moment.
For many content creators on YouTube, immediate success takes weeks, months, and sometimes years. Keep this in mind, if you’re working hard and your analytics are telling you good things as well as your audience, eventually YouTube will stop ignoring you and start spreading your content to more people. Sometimes it takes a little longer than you think.
Build Momentum With Smaller Goals
Take it one step at a time. Set incremental goals, until you reach larger goals. Instead of monetizing your content, go for something more accessible, such as 50 subscribers, 100 subscribers, 10,000 views.
Your first goal is to infect content on YouTube, you think about how you can do as much YouTube as possible, as opposed to ensuring the most valuable audience as much as possible.
And lastly, be your authentic self. Pay attention to trends and find ways to add your own spin to them instead of just following them.